About us
This is Masakali..Our Story!
Masakali began when three friends from three different towns in the God’s Own Country, Kerala met with one feeling, one vision and one goal!!
A decade before life brought us together in the UAE. Years passed, the conversations flowed, and a friendship quietly found its place. And somewhere along the way, all three of us reached the same point, the feeling that something was missing.
We loved dressing well, but finding the right outfit wasn’t easy. Choices were limited, and the ones we liked were often overpriced. Ordering online from India didn’t always work either, fits were unpredictable, fabrics felt wrong for the climate, and returns were never a choice!
That’s when the idea started taking shape.
What if we curated pieces we would actually wear ourselves? What if we brought handpicked, premium collections to women who felt exactly like us..women looking for comfort, quality, and effortless style, without the unnecessary markup?
The discussions started years before Masakali did. The courage, however, took its own time. Until one fine day we don’t quite know where the energy came from but we decided to stop overthinking and just go for it. No second thoughts. No long pauses. We booked our flights and flew out to find the right manufacturers.
It wasn’t easy. There were struggles, long days, and plenty of learning along the way. But we enjoyed every bit of the journey. We never focused on how much we spent as the focus was only on getting the quality right. Because that mattered more than anything!!
Our tag line says ‘Spread your wings in style’ because we believe every woman has their wings to fly, now we at Masakali urge every woman not to settle for the ordinary but to chase their dreams and fly high in style with Masakali.
We were guided by a simple belief, when you truly aspire for something, the universe finds a way to meet you halfway.
Masakali is built on that belief.
A women’s fashion brand rooted in sustainability, climate-friendly fabrics, and thoughtfully curated designs that feel good to wear, especially in the place we live and the lives we lead.
Today, Masakali is Meera, Anila, and Sruthi and our shared vision of bringing indo-weatern styles, sustainable fashion and premium handpicked collections to women who resonate with our style, our designs, and our way of dressing.
This isn’t just a brand to us.
It’s our dream that grew with us and now, it’s part of yours too.
Welcome to Masakali 💛